CPG Unit Economics Model
This free unit economics model is built specifically for CPG and ecommerce brands that need to understand true profitability at the SKU, channel, or cohort level. Use it to calculate contribution margin after all variable costs like COGS, shipping, ad spend, transaction fees, and returns then tests pricing and volume scenarios to find the levers that move your business. Built by the team at Iris Finance, the AI-native FP&A platform for consumer brands.
What’s Inside
This model helps CPG and ecommerce brands understand their true margins and identify the biggest levers that drive profitability by SKU, channel, or customer cohort.
Enter your own inputs directly and see how each component affects contribution margin, variable costs, and overall unit performance. Adjust pricing, COGS, shipping costs, ad spend, and other assumptions to instantly see how changes flow through to profitability.
The template includes four core components:
Revenue breakdown: See how each SKU or product line contributes to topline performance across DTC, Amazon, and wholesale.
Cost structure: Map variable and semi-variable costs — COGS, shipping, transaction fees, ad spend, returns — that impact contribution margin.
Unit margins: Calculate contribution margin at the SKU, channel, or cohort level after all costs are allocated.
Levers & scenarios: Test pricing changes, cost reductions, and volume assumptions to forecast how they affect profitability.
Want This in Real Time Instead of a Spreadsheet?
This template gives you a point-in-time snapshot. Iris gives you this analysis live updated daily, connected to your actual Shopify, Amazon, QuickBooks, and ad platform data. No manual inputs, no stale assumptions. See your true unit economics by SKU, channel, and cohort every day.