The Financial Platform CPG Deserved Years Ago
Who We Are
Before Iris existed, our CEO Drew Fallon was the COO and CFO of Mad Rabbit, a fast-growing CPG brand selling across Shopify, Amazon, and retail. Every month, the same cycle repeated: wait two weeks after month-end for the books to close, reconcile revenue from five different platforms in a spreadsheet, and try to make forward-looking decisions using numbers that were already stale.
The tools available were either too generic (QuickBooks, spreadsheets), too expensive (enterprise ERPs), or too shallow (Shopify profit trackers). Nothing was built specifically for CPG brands that needed real-time P&L visibility, cash flow forecasting, and margin analysis across every SKU and channel without hiring a team of data engineers.
So we built it.
Iris launched in mid-2024 and within its first year onboarded hundreds of CPG brands, reached seven figures in ARR, and raised $6.2M in seed funding to keep building. Today, Iris replaces the patchwork of ETL pipelines, data warehouses, BI dashboards, and planning spreadsheets that most consumer brands still depend on with one AI-native platform that connects in minutes and delivers financial clarity from day one.
Our Journey
Consumer brands that sell physical products operate in one of the most dynamic financial environments in business. Ad spend ROI can shift 50% in a day. A single promotion can change gross margins by 25 points. Prime Day can swing your revenue mix 90% toward Amazon, which carries an entirely different cost structure than DTC or retail. And most brands are making decisions about all of this with data that's two weeks old.
We started Iris to fix that.
And we're not alone in believing the market needs it.
Iris has raised $6.2M in seed funding led by Glasswing Ventures, with participation from Founder Collective, Hyde Park Angels, Revolution's Rise of the Rest Seed Fund, Barrel Ventures, and Rosecliff Ventures. Our partners understand that CPG brands face unique financial complexity and that the market needs a vertical, AI-native solution built specifically for businesses that sell physical products.
Our Mission
Real-Time Financial Clarity for Every CPG Brand
We believe every consumer brand from $1M to $50M+ deserves the same financial intelligence that enterprise companies spend millions to build. Iris exists to close that gap with a daily P&L, cash flow forecasting, and margin analysis that's live from day one.
FP&A Built for Operators
FP&A shouldn't require a team of data engineers and six months of implementation. Iris replaces the spreadsheet stack with one AI-native platform that connects in minutes so founders, finance leads, and operators spend their time making decisions, not reconciling data.
Our Expert Team
Iris was founded by operators who lived the problem. The founding team brings hands-on CPG finance experience from Mad Rabbit, cybersecurity infrastructure from Clean.io, platform engineering from federal government systems, and are connected by a shared belief that consumer brands deserve better financial tools.
Drew founded Iris after living the pain of financial planning firsthand as COO and CFO of Mad Rabbit, a fast-growing CPG brand selling across Shopify, Amazon, and retail. Every month, the same broken cycle: wait for the books to close, reconcile five platforms in a spreadsheet, and make decisions with stale numbers. Frustrated by tools that were either too generic or too expensive, he set out to build the financial platform CPG operators actually need. Today, Drew is driven by helping brands scale with clarity, confidence, and real-time financial insight.
Marko joined Iris to tackle technically challenging problems alongside people he trusted. Before Iris, he built platforms for highly sensitive federal government applications - experience that now powers the security and infrastructure behind Iris DB, the company's proprietary CPG data platform. Drawn to a space long overdue for better tooling, he saw Iris as an opportunity to build technology that could genuinely change how brands operate and is often fueled by late nights, obscene amounts of caffeine, and a love for building with friends.
