NEWSLETTER

NEWSLETTER

The CPG Strategist

Weekly financial intelligence for founders, finance leads, and operators at consumer brands, delivered by Fin, Iris' AI CFO.


Market signals, practical frameworks, and CPG benchmarks you can act on immediately.

Weekly financial intelligence for founders, finance leads, and operators at consumer brands, delivered by Fin, Iris' AI CFO.


Market signals, practical frameworks, and CPG benchmarks you can act on immediately.

Market Insights

Market Insights

Weekly analysis of tariff shifts, input cost changes, ad platform updates, and consumer spending trends that are filtered for what actually affects CPG margins and cash flow.

Practical Guidance

Practical Guidance

Tactical playbooks for CPG finance: how to build a 13-week cash flow model, when to raise prices, how to evaluate channel profitability, and how to prepare for board meetings.

Benchmarks

Benchmarks

Monthly CPG performance benchmarks powered by anonymized data across hundreds of brands like gross margin, CAC, LTV, ad spend ratios, and inventory turnover so you know where you stand.

AI that runs your finance stack and provides real time visibility and insights

AI that runs your finance stack and provides real time visibility and insights

AI that runs your finance stack and provides real time visibility and insights