As a fast-scaling omnichannel brand, LIVFRESH struggled to get a complete and timely picture of true profitability.

TJ Bongiorno, a former sales engineer, ventured into the e-commerce space by starting his brand 2.5 years ago while he still had a full-time job.

Iron & Resin was growing quickly, but had high volatility in their sales and profits. They didn't quite know when or how, or if, they were making money.