What’s inside this Unit Economics Model Template
This template helps you understand your true margins and identify the biggest levers that drive profitability.
You can enter your own inputs directly into the model and see how each component affects contribution margin, variable costs, and overall unit performance. The template is customizable, allowing you to adjust assumptions and instantly see the impact on your economics.
Next, you can update the levers, pricing, and cost assumptions to forecast different scenarios. There’s a flexible structure for comparing versions so you can plan with greater clarity.
This model includes four core components:
Revenue breakdown: Understand how each SKU or offering contributes to topline performance.
Cost structure: Map variable and semi-variable costs that impact contribution margin.
Unit margins: Calculate margins at the SKU, channel, or cohort level.
Levers & scenarios: Test pricing, cost, and volume assumptions to see how they change profitability.