Consumer M&A Valuation Report — Free Presentation for CPG Brands
How are consumer brands being valued in 2025 and what are acquirers actually looking for? This free presentation analyzes over 200 consumer goods transactions from 2025 to surface valuation benchmarks, deal structures, and the financial metrics driving buyer decisions. It combines real transaction data with expert commentary from leading consumer investment banks and founders who have been through exits, giving CPG operators and finance leaders a practical framework for understanding what their brand could be worth and what to optimize before a transaction. Built by the team at Iris Finance, the AI-native FP&A platform for consumer brands.
What Acquirers Are Paying for in 2025
The consumer M&A market in 2025 looks fundamentally different from the peak of 2021. Revenue multiples have compressed, growth-at-all-costs narratives have lost credibility, and acquirers are scrutinizing profitability metrics they barely asked about three years ago — contribution margin, EBITDA margin, cash conversion, and customer retention.
For CPG founders and finance leaders, this shift creates both risk and opportunity. Brands that understand how acquirers evaluate businesses today and build their financial infrastructure accordingly are positioning themselves for stronger outcomes. Brands that are still reporting on revenue growth alone are falling behind.
This presentation provides a data-driven view of how consumer deals are getting done in 2025, what multiples look like by category, and what financial and operational characteristics are commanding premium valuations.
What's Inside This Consumer M&A Report
Category-by-Category M&A Analysis A detailed breakdown of over 200 consumer goods transactions from 2025, organized by category — food and beverage, beauty and personal care, health and wellness, household, apparel, and more. Surface valuation benchmarks, deal structures, and acquisition trends specific to your vertical.
Valuation Multiples and Deal Insights Clear analysis of revenue and EBITDA multiples, growth expectations, margin profiles, and the financial metrics most influencing buyer decisions in the current market. Understand what's driving premium valuations and where the market is discounting.
Expert Perspectives from Industry Leaders Commentary and insights from people who are doing these deals:
Centerview Partners — leading consumer-focused investment bank
Raymond James — leading consumer-focused investment bank
Amy Hass — Former CFO of Simple Mills (acquired for $795M)
Hudson Leogrande — Founder of Comfrt (fastest-growing apparel brand)
Darren Litt — Founder of Hiya (acquired for $260M)
Strategic Takeaways for Operators and Founders How acquirers evaluate brands today, how consumer M&A has evolved from the 2021 peak, and what CPG companies can do now to position themselves for stronger outcomes whether a transaction is 6 months away or 3 years away.
Build the Financial Story Acquirers Want to See
The brands commanding premium valuations in 2025 all have one thing in common: real-time financial visibility. They can show acquirers a daily P&L, contribution margin by SKU and channel, accurate cash flow forecasting, and clean variance analysis — not a spreadsheet that took two weeks to build. Iris gives CPG brands that financial infrastructure from day one, so when the conversation starts, the numbers are already there.