A Sold-Out Launch Can Still Lose Money
Every shade you add multiplies your SKU count, and every launch pulls creator and paid spend forward before you know if it paid back. By the time a monthly close lands, the launch is over, the inventory decision is made, and the campaign budget is spent. Iris gives beauty brands a live read on shade-level margin, launch economics, and creator ROI while there's still time to act on it.
Margin Down to the Shade
A 12-shade line isn't one product, it's twelve margin profiles hiding under one name. Iris breaks profitability out by variant, netting merchant fees, sample costs, and creator commissions against each one, so you see which shades carry the collection and which are dead weight you keep reordering out of habit.
The bestselling shade and the most profitable shade are rarely the same one.
Profitability by individual shade and variant, not just product line
TikTok Shop and creator commissions netted per order
The full margin spread across a collection, ranked
Read a Launch While It's Still Live
A launch is won or lost in its first two weeks. Iris tracks sell-through, contribution margin, and paid efficiency by the day against your launch plan, so a shade running hot gets restocked in time and a soft launch gets its ad budget pulled before it burns.
Finding out a launch flopped at month-end is finding out too late.
Daily launch sell-through and margin vs. plan
Paid efficiency tracked from day one of a drop
Restock and cut signals early enough to use
See What a Creator Post Was Worth
Beauty spend runs through creators, affiliates, and side deals that never show up cleanly in an ad platform. Iris ingests order-level fees and attributes cross-channel spend, including TikTok driving Amazon, so you know the real return on a partnership instead of the last-click story.
Last-click gives the credit to the checkout, not the post that drove it.
Order-level TikTok, affiliate, and creator fees broken out
Cross-channel attribution when TikTok drives Amazon sales
Custom uploads for creator side deals with no API
Fund the Next Drop Without Stranding Cash
Components and fills carry long lead times, and a big launch commits cash months before it comes back. Iris connects your inventory buys to a live cash forecast so you can green-light the next drop knowing exactly what it does to your runway.
The launch that sells out and the launch that strands your cash can be the same launch.
Component and finished-goods buys tied to a 13-week cash forecast
Long lead times and payment terms modeled per vendor
Launch calendar mapped against cash on hand
Built for Every Leader in Beauty
Shade mix, launch cadence, and creator costs all move faster than a monthly close. Iris gives each team a current read so the next decision runs on data, not on what worked last season.
For Founders & CEOs
See which products and launches help build the brand versus which just build revenue. Iris gives you shade-level margin, launch economics, and a live cash view to steer where the next dollar goes.
For Finance Directors
Close in hours, not weeks, even across a wide shade catalog. Iris automates allocations and variance so you hand leadership numbers that hold up
For Merchandising and Marketing Leaders
Know the true return on every drop, affiliate, and creator deal by channel. Iris separates the partnerships that compound from the ones that just spike.
For Operations Leaders
Iris ties fill costs, sample spend, and merchant fees to each variant so you catch the shades quietly losing money before the next PO.
"I’m obsessed with Iris Finance . In a matter of a week, it went from "I'll try it out" to "How did I ever live without this?" Iris has become an essential tool in the stack at Allermi, giving me a crystal-clear, real-time read on our entire financial picture."
CEO, Allermi
“Having every single dollar accounted for on a daily basis is incredible — nothing like big red numbers to let you know when you lose money on the day.”
Founder, Ramp Health
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FAQ's
How does Iris track profitability by shade or variant?
Can Iris show the true return on creator and TikTok Shop spend?
How does Iris handle cross-channel attribution for beauty campaigns?
Can Iris track profitability across Shopify, Amazon, and retail at once?
How quickly can a beauty brand get started with Iris?
